Welcome to SWDS

SouthWest Dealer Services (SWDS) is a full-service finance and insurance (F&I) company, training and consulting specialist, and producer of anti-theft hardware, dedicated to the shifting needs of U.S. based auto dealers.

With a network of more than 1100 active dealers across 19 states, our focus on product innovation, superior customer service, compliance expertise and results-driven training, has redefined how our dealer clients measure success and grow their bottom line.

Our singular focus on the dealer market allows us to be partners with our clients. We are not simply a service provider, but an extension of their brand. It's this steadfast dedication and industry knowledge that drives our reputation for Redefining Success.

We are not generalists but specialists.

We view the world through a focused lens that allows us to educate and respond to our dealer client needs, keeping them one-step ahead of the competition.

Our dealer clients view us as partners, who are motivated to increase their bottom line, produce measurable results, improve operating efficiency and provide superior customer service. We possess the know-how to navigate the auto industry's complex legal, financial and regulatory environment using the highest of ethical standards. This is why our dealer clients Trust Us.

With strategically placed regional offices, dealer clients maintain unfettered access to not only our products and services, but also the engine behind our success and reputation: our people. Our business development, training and product specialists, and expert technicians provide hands-on in-store support, in addition to product education to maximize results.

We view our dealer clients as an extension of our business. Therefore, we have a vested interest in facilitating tangible growth. Our mission is to Redefine Success!

Our Dealer Commitment

  • Our dealer customers have access to the finest insurance and security products market-wide at the most competitive prices
  • Our employees provide unparalleled customer service and tailored, needs-based solutions packages
  • Our partnership will maximize profits, improve efficiency and produce stellar customer service
  • Our training services are beyond reproach
  • Our high benchmark standards for compliance and ethics protect our dealer clients and customers